While doing thesis research a while ago, I stumbled upon this awesome campaign entitled If I stay on the Rez. It seeks to combat the negative perceptions of living on reservations and to raise awareness that reservations are sites of culture, identity, and opportunities.
In popular culture and in real life, reservations usually get a bad rap, and for a good reason. Reservations have long been portrayed as tough crime-ridden, overall sense of hopelessness, loneliness, far from society, no job opportunities, third world country conditions, etc. Unfortunately, conditions like these used to, and continue to be, daily life on some, not all, reservations. (Think, if you saw it, Katie Couric's show on conditions at Pine Ridge in S. Dakota.)
Anyways, these ads and PSA completely shatters those notions for both indian and non-indian people who see the ads. (Oh it was the American Indian College Fund who came up with this brilliant idea) Also I just noticed that this ad is their ad from 2006. They have others!
Well its not possible to click and drag so I will have to believe that providing a link will be good enough. But you know what they say, curiosity killed the cat...
http://www.collegefund.org/content/if_i_stay_on_the_rez
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